Message from the General Sales Manager:
Below you will find research and general information on our Radio Stations, Advertising and the Markets that we serve. I would invite you to also click on this link. It is my personal website and I use it to share articles of interest and research on marketing and advertising with Clients like you.
If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.
Regards,
Kevin Brown
General Sales Manager
519-376-2030 ext. 243
or e-mail sales@bayshorebroadcasting.ca |
Market Size A12+(estimate)
Owen Sound Central
Grey County
Bruce County |
115,498
85,519
60,039 |
The year round tourist and visitor audience of the four stations provides additional reach beyond the traditional Owen Sound market.
The three Owen Sound Bayshore Broadcasting stations deliver a 62.5% reach in Grey County & Northern Bruce County known as the Owen Sound Central Broadcasting Cell (5449).
*Source: BBM Radio 2009 Fall
Demo: A18+
Daypart: Mon – Sun, 5a – 1a
Data Type: Reach %
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Thank you for making us the overall Number One Radio Combo in all Grey-Bruce*
*Source: BBM Radio 2009 Fall
Demo: A12+
Daypart: Mon – Sun, 5a – 1a
Data Type: Share % Country 93/Mix 106/CFOS
Overall, Country 93 is the Number One Radio Station reaching Adults 18+ in all Grey-Bruce*
*Source: BBM Radio 2009 Fall
Demo: A18+
Daypart: Mon – Sun, 5a – 1a
Data Type: Share %
Targeting Men? Country 93 is the Top Radio Station Reaching Males 18+ in all Grey-Bruce*
*Source: BBM Radio 2009 Fall
Demo: M18+
Daypart: Mon – Sun, 5a – 1a
Data Type: Share %
Radio is your most cost effective communication medium. It allows you to deliver more messages, more often, to more people resulting in greater top of mind awareness for your business, product or service.
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We have community support packages available for every budget to heighten awareness of your event and to increase your chances of success.
1) Coming Event and Calendar listings as well as Web listings
2) Non-Profit Group Campaigns
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A one-week campaign comprised of...
- 12 x 10-second Announcements within the Coming Events or Calendar features on Station of your choice.
- 12 x 30-second commercial messages airing between Noon and Midnight on Station of your choice.
- Depending on advance notice.... we may also be able to add ticket giveaways, on-air interviews and additional live ad-libs for your event.
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3) Full Station Event Sponsorships
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Are you looking for success in Business?
Don’t miss today’s most important target …
Statistics on the power and influence of WOMEN in today’s marketplace are astounding and undeniable:
| There are 5 distinct groups of Women Consumers |
- 7% are Emerging Consumers.. not working full-time yet but forming key spending habits. 10% are New Earners… with more discretionary income and described as “Canada’s most powerful consumers”. 30% are Mothers with children under 18 whose spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households! 22% are the “Established”… Women 35 to 54 with no young children at home and lots of spending power. 31% are the “Silver Spenders”… Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
- According to MasterCard Canada and Environics Research Group… 96% of all Canadian Women living with a spouse or partner say they’ve got a say in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
- Women influence 85% of all car-buying decisions! (National Post)
- 58% of all Canadian Women describe themselves as “spenders” versus “savers”. (Marketing Daily)
According to the most recent BBM Surveys (Radio 2009 Fall)* … the Radio Stations that dominate the tuning of Women 18+ in Grey/North Bruce are as follows...
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Women 18+ |
The Top 3 Radio Stations for Share % of Women in our Market are:
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Women 18-34 |
Top Station for the Emerging, New Earners and Young Mothers:
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Your 3 Hometown Radio Stations
reach 66.8% of Working Women!* |
(The Hometown Radio Station are a Combo of Country 93, Mix 106 and CFOS)
(Female Hrs Worked 1-19, 20-29, 30+) (CKYC-FM, CIXK-FM, CFOS).
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Women 35-54 |
Top 2 Stations for the
“Established Woman”:
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| Women 55+ |
Top 3 Stations for the
“Silver Spenders”:
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Source: BBM Radio 2009 Fall.
Daypart: Mon-Sun 5a-1a
Geography: 5449, Owen Sound Central
Data Type: % Reach |
