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News Centre


Jeff Shearer

Making Waves Commentator

Jeff is the Publisher and principal shareholder of On The Bay Magazine.

Before moving north in 2004 to launch On The Bay, Jeff played a major role in magazine and newspaper publishing in Canada including as Publisher of Saturday Night Magazine and Vice President, Marketing, of The Toronto Star and was named one of the ten best marketers in Canada by Marketing Magazine.

On The Bay is a regional lifestyle magazine featuring local foods, beautiful homes and gardens and a wide range of sports and outdoor activities available in Southern Georgian Bay. And when it comes to local and regional issues, On The Bay pulls no punches, be they articles on the impact of Wind Turbines, Quarries, Water Taking or the challenges to our local Healthcare services.

According to two professionally conducted surveys, On The Bay has over 50,000 readers and is the best-read magazine in Southern Georgian Bay.   

The award-winning magazine publishes the much acclaimed annual Grassroots Heroes feature in its Winter issue, where readers nominate their local champions for their contribution to Southern Georgian Bay.

Jeff gets involved. He is a former Trustee of the Collingwood Hospital, past Chair of the Collingwood BIA, a past Director of The Georgian Bay Association and recently Jeff became a Director of Big Brothers/Sisters. He is a Founding Director of a newly-formed think tank, The Institute of Southern Georgian Bay.

He has a long history of environmental advocacy. He was President of the Canadian Coalition On Acid Rain, which culminated in the successful signing of the US Clean Air Act. He was a recipient of the highest award from the Federation of Ontario Naturalists for his work on the acid rain issue.

Jeff continues his advocacy in the pages of On The Bay, covering the issues that make or break the beautiful but fragile community of Southern Georgian Bay.

He participates in a weekly Sunday morning public affairs radio program on 97.7 in Collingwood and Wasaga Beach, called the Wise Guys and writes broadcast editorials for a number of Bayshore Broadcasting radio stations in central Ontario.

Jeff resides in Nottawa, just south of Collingwood and is married to writer Reet McGovern Shearer. Jeff is a competitive tennis player, a keen downhill skier and an avid weekend carpenter.


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